Newcomer Jio continued its steady climb in terms of market share, taking it to 12.39%, up from 11.72% in September, 11.19% in August and 10.83% in July, as per Telecom Regulatory Authority of India (Trai) data released on Tuesday. Bharti Airtel though continues to remain India's biggest phone company with 285.19 million customers, while Mukesh Ambani led Jio's customer base had grown to nearly 146 million at the end of October. Vodafone India and Idea’s customer base stood at 208.32 million and 190.86 million, respectively.
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