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    Bandhan Bank strengthens leadership team, ropes in ex-Bajaj Capital CEO as digital head

    Synopsis

    It has appointed former Bajaj Capital chief executive Rahul Parikh as the bank's digital head as the bank broadens its digital presence to improve customer services. Earlier in the month, the bank hired ICICI Bank veteran Kumar Ashish as head for “emerging entrepreneurs business" vertical.

    Untitled-15Agencies
    The bank has also been focusing on capacity building both through training and upskilling of existing employees, in parallel to lateral hiring.
    Kolkata: Private sector Bandhan Bank is strengthening its leadership team as part of the next five-year growth strategy.

    It has appointed former Bajaj Capital chief executive Rahul Parikh as the bank's digital head as the bank broadens its digital presence to improve customer services. Earlier in the month, the bank hired ICICI Bank veteran Kumar Ashish as head for “emerging entrepreneurs business" vertical, which the bank created including micro-banking, micro home loan and micro enterprise loans.

    As the chief marketing & digital officer, Parikh will be responsible for the digital banking business and for building a strong digital backbone to support the bank's growth. The bank's digital banking head Rustam Nongmaithem will report to him.

    Especially in banking, customers are adopting digital services at a very high rate, which has accelerated in the last few months, the bank said Tuesday.

    “Having completed five years of our operations, we need to drive our marketing initiatives to support and add value to the strategic roadmap that we have for the bank,” managing director Chandra Shekhar Ghosh said.

    Parikh joined Bandhan from Roots Ventures, where he was a partner and responsible for fundraising, supporting deal-making and investee company operations. He was earlier chief executive officer with Bajaj Capital.

    Ashish, who spent two decades with ICICI Bank, was group director at Airtel Money in Africa (a division of Airtel Africa) prior to joining the bank.

    Ghosh said that the bank is committed to the next five-year strategic vision and is getting ready for the next phase of growth.

    The bank has also been focusing on capacity building both through training and upskilling of existing employees, in parallel to lateral hiring.

    “The bank is gearing up for the next level of structural transformation toward a true universal bank like large private peers by re-organizing business verticals and leadership positions either by hiring laterally or up-skilling,” Emkay said in a note to investors.


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