Alliance Advertising picks up broadcast rights of Sri Lanka Cricket for UK region

Delhi-headquartered Alliance Advertising has acquired the broadcasting rights of Sri Lanka Cricket (SLC) for the UK region for three years.

During the contract period, Sri Lanka is slated to host nine series, including a couple of tours from India and Pakistan staring with the on-going India’s tour.

South Africa and Australia are the other top teams that will tour the nation for a series each during the contractual period.

“We are committed to the growth of cricket not only in India but also abroad,” said Arshad Shawl, founder & director, Alliance Advertising. “With such a belief, we continue to leverage the power of cricket and I am confident this deal will not only accelerate viewership but also add new revenue through subscription advertising in the UK market.”

Alliance Advertising is an independent communication agency, specialising in media, sports, digital, creative, and events.

The company also is one of the leading sports marketing agencies, leveraging Jersey’s for the Indian Premier League (IPL) franchises and ground rights for various sports.