Lattu Media to offer kids content on Xiaomi’s smart TV platform

MUMBAI: Mumbai-based Lattu Media, which owns early learning platform Lattukids, has entered into a partnership with Xiaomi India, to offer kids content on PatchWall on Mi TV.
As part of the deal, Lattukids will be available as an integrated offering to over three million PatchWall users in the country.

The content includes animation videos across 100+ preschool topics and over 1,500 learning videos from various topics across the pre-school curriculum.

“Lattukids is proud to partner with MiTV,” said Vivek Bhutyani, co-founder and CEO, Lattukids, “We intend to break the barriers to great quality learning content and provide access to children across India on their preferred viewing platforms and screens. We will reach over three million families with this partnership.”

Lattukids’ intuitive interface makes the discovery of content that suit each child’s learning preferences, through specially-curated categories like ‘Science & Environment’, ‘The world around us’, ‘Learning through rhymes’, ‘Good Habits’ and more.

“With Mi TVs, our vision is to provide a unique interface for each user and this vision comes to life with our dedicated focus on building PatchWall for Mi TV. We are very excited to bring Lattukids onboard and add their fun learning videos for kids. In 2020, we will continue to work hard to build one of the most robust content libraries in India and provide a great content viewing experience to all our users,” added Eshwar Nilakantan, category lead – MiTV, Xiaomi India.