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    Consumer benefits marketplace Thriwe to acquire Delhi-based Alliances Galore (AG) in a share-swap deal

    Synopsis

    The current value of Alliances Galore is Rs 75 crore and Thriwe has allotted share worth that amount. The company is awaiting necessary approvals from NCLT before the merger.

    work from homeAgencies
    Thriwe, which is currently valued at over $100mn is targeting Rs 500crore revenue by FY 2022-23.
    Thriwe, a consumer benefits marketplace for brands to plan their consumer strategy, has signed a definitive agreement to acquire Delhi-based company Alliances Galore (AG) in a share-swap deal, two people aware of the development said.

    The current value of Alliances Galore is Rs 75 crore and Thriwe has allotted share worth that amount. The company is awaiting necessary approvals from NCLT before the merger.

    This will be the fourth acquisition by Thriwe after acquiring StayPrime, GolfGreedy and Golf Centra.

    “Alliances Galore is an offline consumer benefits marketplace with expertise in the lifestyle, dining, health and wellness and retail sectors. The acquisition will help in growth of Thriwe,” said one person aware of the development.

    AG has presence in more than 20 countries with over 100,000 merchant partners.

    Acquisition is expected to be completed by March 2022.

    Thriwe, which is currently valued at over $100mn is targeting Rs 500crore revenue by FY 2022-23.

    Both the companies did not respond to email query.

    Founded in 2011, Thriwe is headquartered in India and has offices across UAE, Singapore, London and Florida. It provides an ecosystem that delivers premium customer acquisition, retention and allegiance to thr financial institutions and card networks.


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