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It’s no surprise that during the lockdown and subsequent months that people have decided to shop online. And while this was a popular trend before, it’s become an even bigger part of our lives now.
A recent survey by McAfee Corp showed that 68.1% of Indians have increased their online shopping activity this year. And with the number of people logging on for festive shopping, over half (53.3%) of Indians feel cyber scams are more prevalent during the holiday season. Yet, 42.3% are planning to do their holiday shopping online.
Safeguard yourself
The 2020 Holiday Season: State of Today’s Digital e-Shopper India survey shows that while consumers are aware of increased online risks and scams, they still plan to shop more online this festive season.
A whopping $4.1 billion e-commerce sales transactions were recorded in the first week of 2020 after the festive season, compared to $2.7 billion in 2019. This reveals more people have been connecting and shopping online this year - for both themselves, for family and friends. Close to one in three (29.5%) of Indians are shopping online 3-5 days a week and 15.7% are shopping every day.
“Shopping behaviours continue to evolve, with consumers skipping in-store purchases to a great extent and shifting a bulk of their festive purchases online. In a bid to avail the best holiday deals and discounts, consumers open themselves up to risks on malicious websites, falling prey to phishing attacks through spam mails that are weaponised. Often, they carelessly give away personal information online that is then misused by cybercriminals for their nefarious gains.”said Venkat Krishnapur, Vice President of Engineering and Managing Director, McAfee India.
He adds that you can safeguard yourself by employing multi-factor authentication to double check the authenticity of digital users and add an additional layer of security to protect personal data and information. Browse with caution and added security using a tool to block malware and phishing sites via malicious links.
A recent survey by McAfee Corp showed that 68.1% of Indians have increased their online shopping activity this year. And with the number of people logging on for festive shopping, over half (53.3%) of Indians feel cyber scams are more prevalent during the holiday season. Yet, 42.3% are planning to do their holiday shopping online.
Safeguard yourself
The 2020 Holiday Season: State of Today’s Digital e-Shopper India survey shows that while consumers are aware of increased online risks and scams, they still plan to shop more online this festive season.
A whopping $4.1 billion e-commerce sales transactions were recorded in the first week of 2020 after the festive season, compared to $2.7 billion in 2019. This reveals more people have been connecting and shopping online this year - for both themselves, for family and friends. Close to one in three (29.5%) of Indians are shopping online 3-5 days a week and 15.7% are shopping every day.
“Shopping behaviours continue to evolve, with consumers skipping in-store purchases to a great extent and shifting a bulk of their festive purchases online. In a bid to avail the best holiday deals and discounts, consumers open themselves up to risks on malicious websites, falling prey to phishing attacks through spam mails that are weaponised. Often, they carelessly give away personal information online that is then misused by cybercriminals for their nefarious gains.”said Venkat Krishnapur, Vice President of Engineering and Managing Director, McAfee India.
He adds that you can safeguard yourself by employing multi-factor authentication to double check the authenticity of digital users and add an additional layer of security to protect personal data and information. Browse with caution and added security using a tool to block malware and phishing sites via malicious links.
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