AgenciesGerman carmaker Audi is all set to foray into the luxury segment targeting first-time SUV buyers with its affordable SUV Q2. The auto major launched the SUV in India on Thursday starting at Rs 34.99 lakh, going up to Rs 48.89 lakh, ex-showroom.
Powering the Audi Q2 is a 2.0-litre TFSI petrol engine, developing 190PS and 320Nm of torque, mated to a 7-speed DSG (twin-clutch) automatic. It makes for a claimed 0-100kmph in a sprightly 6.5 seconds. The quattro all-wheel drive in the Q2 is via an electro-hydraulically actuated multi-plate clutch, which can direct up to a 50:50 split of torque between the front and rear wheels depending on the need.
Variant-wise pricing for the Audi Q2 crossover-SUV is as follows:
Standard - Rs 34.99 lakh
Premium - Rs 40.89 lakh
Premium Plus - Rs 44.64 lakh
Technology - Rs 48.89 lakh
With the Q2, Audi India will give customers a 5-year comprehensive service package, a 2+3 year extended warranty and 2+3yr of roadside assistance.
"Introducing cars at the entry level, our idea is to expand the market so that we can bring more customers into the luxury portfolio," Audi India Head Balbir Singh Dhillon told PTI.
In the beginning of this month, Audi India had opened pre-bookings for the Q2.
"We have so far booked over 100 cars. That actually shows that there is an inherent demand in the market. Also, many customers have been waiting for a car to be launched in this segment. I am sure many of these customers are first-time entrants to the luxury space. So not only our existing customers of luxury cars will buy this car but many first-time entrants will also buy," he said.
"Converting an existing customer to buy a second car is far easier than finding a new one. It also needs investments. So, it is always good to have a larger base whether through entry-level products or through Audi Approved Plus so that we can continue to sell multiple cars...," he said.
"So that's the kind of business which is back on track in terms of sales. With the festive season on, we are now only going to improve. Normally the last quarter is one of the strongest in the luxury segment for sure," Dhillon said.
He further said, "last month, for the first time this year we did better than the previous year in September in aftersales business. So, the aftersales business is back on track."
Powering the Audi Q2 is a 2.0-litre TFSI petrol engine, developing 190PS and 320Nm of torque, mated to a 7-speed DSG (twin-clutch) automatic. It makes for a claimed 0-100kmph in a sprightly 6.5 seconds. The quattro all-wheel drive in the Q2 is via an electro-hydraulically actuated multi-plate clutch, which can direct up to a 50:50 split of torque between the front and rear wheels depending on the need.
Variant-wise pricing for the Audi Q2 crossover-SUV is as follows:
Standard - Rs 34.99 lakh
Premium - Rs 40.89 lakh
Premium Plus - Rs 44.64 lakh
Premium Plus II - Rs 45.14 lakh
Technology - Rs 48.89 lakh
With the Q2, Audi India will give customers a 5-year comprehensive service package, a 2+3 year extended warranty and 2+3yr of roadside assistance.
"Introducing cars at the entry level, our idea is to expand the market so that we can bring more customers into the luxury portfolio," Audi India Head Balbir Singh Dhillon told PTI.
In the beginning of this month, Audi India had opened pre-bookings for the Q2.
"We have so far booked over 100 cars. That actually shows that there is an inherent demand in the market. Also, many customers have been waiting for a car to be launched in this segment. I am sure many of these customers are first-time entrants to the luxury space. So not only our existing customers of luxury cars will buy this car but many first-time entrants will also buy," he said.
"Converting an existing customer to buy a second car is far easier than finding a new one. It also needs investments. So, it is always good to have a larger base whether through entry-level products or through Audi Approved Plus so that we can continue to sell multiple cars...," he said.
"So that's the kind of business which is back on track in terms of sales. With the festive season on, we are now only going to improve. Normally the last quarter is one of the strongest in the luxury segment for sure," Dhillon said.
He further said, "last month, for the first time this year we did better than the previous year in September in aftersales business. So, the aftersales business is back on track."
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