The curious case of two bananas: Ola, Policybazaar, Manforce Condoms cash in on the #RahulBoseMoment

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ET OnlineLast Updated: Jul 29, 2019, 03:43:00 PM IST

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Brands across social media brought their A-game to social media with most-witty marketing campaigns.

The Legends of Marketing are here, thanks to Rahul Bose (in pic). — The legends of marketing are here, thanks to Rahul Bose (in pic).

NEW DELHI: The entire nation went bananas over the expensive, Rs 442 fruit in the last one week.

From hospitality industry to fintech brands and grocery retailers, various companies brought their A-game to Twitter with the most-witty marketing campaigns, ever since actor Rahul Bose's tweet last week

You have to see this to believe it. Who said fruit wasn’t harmful to your existence? Ask the wonderful folks at… https://t.co/NqZEXcb57l
— Rahul Bose (@RahulBose1) 1563794185000

Grocery retailers like Reliance Smart, Nature's Basket and Mother Dairy joined in the trend, asking the followers to satisfy their cravings at an affordable price.

With us, you will always get your bananas at #PricesYouWillLove #RahulBoseMoment https://t.co/xjMgDw6JoL
— Natures Basket (@NaturesBasket) 1564068164000

Satisfy your fruit cravings, without having a #RahulBoseMoment #ItsYoTime https://t.co/rAoL5PnKvi
— Mother Dairy (@MotherDairyMilk) 1564211656000

People maybe #GoingBananas over the cost of bananas, but the price of bananas at the Reliance SMART superstore will… https://t.co/pmrdSPNb3g
— Reliance SMART (@RelianceSmartIN) 1564074599000

While hospitality brand Oyo Rooms took a cheeky dig at the expensive fruit, Zostel tried to sell the perks of using their services @ Rs 442.

Nobody told us that ₹442 was the cost of #bananas. All this while, we've been selling rooms at that cost. 🤔🙄… https://t.co/6jMSMEVNur
— OYO (@oyorooms) 1564134808000

News Flash: We’re ALWAYS #GoingBananas in #Agra!🍌😎 . Perks of Zosteling? You get a cosy night stay, a trip to the T… https://t.co/Q1EuKfMkVL
— Zostel (@ZostelHostel) 1564146565000

Ride-hailing app Ola took a hilarious take on their premium services not costing as much as the bananas.

Our premiums feel premium but don’t cost it. Unlike those bananas. https://t.co/tx3MB2sVOs
— Ola (@Olacabs) 1564146781000

Online insurance policy provider Policybazaar urged the people to save their family from financial insecurity like the expensive bananas.

Protect your family from financial insecurity after you at the cost of 2 bananas and protect them from the lemons t… https://t.co/MJbmi6ngJA
— Policybazaar (@policybazaar) 1564042580000

Condom brand Manforce's tongue-in-cheek take on the matter made the Twitterati chuckle.

Stay protected with Manforce Condoms. #safesex #condom #manforce #manforcecondoms #banana #banana https://t.co/JzXXKDMNNg
— Manforce Condoms (@ManforceIndia) 1564155371000

Fast food joint Pizza Hut encouraged their fans to 'eat pizza like a Bose'.

Eat pizzas🍕 like a bose! #TastiestPizzasAt99 https://t.co/wgdzXpZAqk
— Pizza Hut India (@PizzaHutIN) 1564057256000

E-tailer Amazon's Prime Video also cashed in on the #RahulBoseMoment.

prime subscription is just Rs. 129 per month btw 👀 https://t.co/oqzA81ssan
— amazon prime video IN (@PrimeVideoIN) 1564066786000

Other companies like Khadim, Epson, Dish TV also showed their smart marketing strategies.

Why go bananas over the price of bananas? Choose your pair of shoes from our wide range of collection starting at R… https://t.co/3mhDHw1n8j
— Khadim India (@khadimsindia) 1564231861000

Paying more than 12p for your black prints? That’s bananas! Switch to Epson’s Monochrome EcoTank printers for your… https://t.co/YAlR73FNnE
— Epson India (@IndiaEpson) 1564211244000

Two or Two fifty - what would you choose? With our Maxi Sports Pack, go bananas over endless entertainment without… https://t.co/ZFM0fDZDy6
— DishTV India (@DishTV_India) 1564148945000