The Economic Times daily newspaper is available online now.

    Australia’s Blackmores joins hands with udaan to expand it's distribution network in India

    Synopsis

    The pharma category on the udaan platform will provide independent pharmacies the access to Blackmores’s products through its distribution footprint connecting 25 cities.

    pharma
    The pharma category on the udaan platform has over 70,000 retailers registered on its platform with active monthly transacting base of over 30,000 retailers.
    SYDNEY/BENGALURU: Australia based natural health and dietary supplements company, Blackmores, has announced a distribution partnership for its range of multivitamins products in India. As part of this partnership, Blackmores range of premium multivitamins products will be available to independent pharmacies in India through udaan.

    India is a focus growth market for Blackmores which already operates in 12 other markets across Asia-Pacific, and has an ambition to connect 1 billion consumers to the healing power of nature by 2025.

    The pharma category on the udaan platform will provide independent pharmacies the access to Blackmores’s products through its distribution footprint connecting 25 cities. The sales team will be trained by Blackmores Institute to increase awareness of the products with pharmacies and medical stores.

    Blackmores Institute, the academic and professional arm of Blackmores Limited, was established in 2012, with a focus on research and education - the team includes researchers, academics, healthcare professionals, and educators who translate the evidence-base into practical healthcare education and resources.
    In a statement, Blackmores Group Chief Executive Officer Alastair Symington said, “We choose the most nutrient-rich ingredients to ensure our products are high quality, efficacious and adhere to some of the most rigorous safety standards in the world. The launch on udaan platform will provide the opportunity to reach out to neighbourhood pharmacies in cities of India.”

    The pharma category on the udaan platform has over 70,000 retailers registered on its platform with active monthly transacting base of over 30,000 retailers.

    “This arrangement underlines the platforms’ ability to forge strong partnerships with leading brands and be a partner-of-choice for major pharma companies given our deep reach across India and our understanding of the e-commerce market,” said Vivek Gupta, Head – Food & FMCG and Pharma Category, udaan, in a statement.

    The udaan platform currently has over 3 million retailers, chemists, kirana shops, HoReCa, farmers, doing over 5 million transactions per month.

    “Indians are passionate about natural and holistic health, and we hope that Australian brands such as Blackmores are part of their journey to lead healthier and happier lives”, said Sam Freeman, Trade Commissioner from the Australian Trade & Investment Commission from the Australian High Commission, in a statement.

    SIDBI MSME Conclave 2024 |Register Now.
    ...more
    SIDBI MSME Conclave 2024 |Register Now.
    ...more
    The Economic Times

    Stories you might be interested in