Oyo rebrands Oyo Living to Oyo Life

NEW DELHI: Oyo announced the rebranding of its long-term fully managed housing rental solution to Oyo Life on Monday. Oyo said Rohit Kapoor, who joined Oyo in December 2018 as the CEO of new real estate businesses will take on the additional role of leading the Oyo Life business.
The company said Kapoor will join Kavikrut, chief growth officer for Oyo Hotels & Homes to build the Oyo Life offering globally.

Launched in October 2018, Oyo Life offers fully managed independent residential units, inclusive of contracting, furnishing, cleaning, maintenance, and in-stay services. Oyo said Oyo Life has more than 10,000 beds signed and over 6,000 live beds and is adding over 1000 new beds every month.

Oyo said the adoption of the Oyo Life brand and transitioning from its previous identity has begun globally, starting with Japan.

Ritesh Agarwal, CEO and founder, Oyo Hotels & Homes said: "Oyo Living's new brands identity Oyo Life is based on the philosophy that housing is an essential product to Life and influences and inspires how you live your life.

Agarwal added: “In addition to being the CEO of our new real estate business, Rohit will now take responsibility to lead and scale the Oyo Life business in India."