SaaS Labs raises $17 million in maiden funding round

Mumbai: SaaS Labs, a cloud-based automation platform, has raised $17 million (about Rs 125 crore) from Base 10 Partners and Eight Roads Ventures in its maiden funding round.

The capital will be used to expand the customer base and hire talent, as well as for product development and improving service delivery, the company said in a statement on Monday.

Founded in 2016 by Gaurav Sharma, SaaS Labs builds productivity and business process automation software for small businesses. The Noida-based firm builds products for sales, customer support and marketing teams as well as contact centres.

Call centres have traditionally been custom-built to offer on-premise solutions that require long implementation cycles and regular maintenance, with most of the inbound traffic being telephone-based. But contact-centre-as-a-service (CCaaS) software has opened the doors to multiple high-speed, efficient forms of communication between enterprises and their customers. As a result, cloud-based contact centres are fast becoming the norm.

Against that backdrop, SaaS Labs currently has two main products — Justcall and Helpwise.

• Justcall allows small businesses to set up within minutes a cloud-based contact centre for sales and customer support, integrating more than 70 other business tools.
• Helpwise allows users to consolidate all communication streams in a single shared inbox — thus, improving the quality and efficiency of customer support teams.

SaaS Labs, which currently has 70 employees based in India and the Philippines, hopes to double its headcount by the year end, Sharma said. The company currently serves more than 6,000 companies globally, including Walmart, Jaguar, EY, and Divvy Homes. It has data centres across seven geographic regions to handle concurrency, fast failovers, and outage proofing to host voice and messaging.

With inputs from Press Trust of India.