Getty ImagesNEW DELHI: In order to deal better with licensed and copyright media, homegrown social media platform ShareChat has partnered with rights management and automatic content recognition (ACR) solutions firm Audible Magic.
Audible Magic hosts a comprehensive reference registry containing over 40 million registered works from global and local music labels and is a leading tool for content identification. The partnership will enable ShareChat, which operates in 15 local Indian languages, to proactively address both licensed and misuses of copyright media.
Berges Y. Malu, Director, ShareChat said with a growing community of users and the large magnitude of fresh new content created every day, ensuring copyright protection is an important goal at ShareChat. "With the addition of Audible Magic audio fingerprinting technology, we look forward to a partnership which will help us achieve that with their expertise in automatic content recognition solutions," he added.
Twitter backed ShareChat which claims to have 160 million monthly active users who generate almost 2 million content posts daily. In July, it also launched a short video platform, Moj which has 80 million monthly active users.
Vance Ikezoye, president and chief executive officer at Audible Magic, said, “We are pleased to help ShareChat proactively identify authorized and unauthorized use of copyrighted music."
Audible Magic hosts a comprehensive reference registry containing over 40 million registered works from global and local music labels and is a leading tool for content identification. The partnership will enable ShareChat, which operates in 15 local Indian languages, to proactively address both licensed and misuses of copyright media.
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Twitter backed ShareChat which claims to have 160 million monthly active users who generate almost 2 million content posts daily. In July, it also launched a short video platform, Moj which has 80 million monthly active users.
Vance Ikezoye, president and chief executive officer at Audible Magic, said, “We are pleased to help ShareChat proactively identify authorized and unauthorized use of copyrighted music."
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