Airtel Payments Bank appoints Shilpi Kapoor as chief marketing officer

Airtel Payments Bank has announced the appointment of Shilpi Kapoor as its chief marketing officer. Kapoor will oversee the marketing and corporate communication function for the bank.

She will be responsible for planning, developing, implementing, and monitoring the overall business marketing strategy. She will also overlook market research, pricing, product marketing, marketing communications, advertising and public relations.

Kapoor will be part of the bank’s executive committee and will work closely with Managing Director and Chief Executive Officer Anubrata Biswas.

Kapoor comes with over 19 years of experience in brand management, sales and marketing across BFSI, telecom, auto and FMCG brands. Prior to this, she was with American Express as director of marketing, where she led the brand strategy and communications.

An alumnus of Amity University, she has completed special programs in leadership excellence and digital marketing from Harvard Business School and Northwestern Kellogg University.

Biswas said, “I am very pleased to welcome Shilpi to Airtel Payments Bank’s leadership team. Shilpi’s vast experience across different industries combined with her deep understanding of consumer, digital and business-to-business marketing will play a vital role in further strengthening the bank’s differentiated position.”

Kapoor said, "Airtel Payments Bank has been registering strong growth over the last few years. With its unique business model, the bank is able to serve a diverse set of customers with simple, safe and rewarding digital financial solutions. I look forward to working with the team to develop the bank's robust growth story."