“The company is targeting to not only grow in this category, but also building a dominant share in the next two years,” Atul Jain, executive vice president, Orient Electric, said in a media statement issued on Thursday.
The Orient Eleganza range includes three alluring, distinctly-featured air-circulating luxury chandeliers. It is available in the price range of Rs 17,500 to Rs 23,500.
“With rising aspirations and affluence driving consumer-spending in India, there is an ever-increasing demand for world-class luxury products,” Jain said.
The demand for luxury lifestyle is no longer confined to tier-1 cities, it is equally prevalent in tier-II and tier-III cities, he added.
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