Endemol plans a multiverse of Bigg Boss, Khatron Ke Khiladi

Endemol India, a 51:49 joint venture between Banijay Group and CA Media, plans to expand its non-fiction shows like Bigg Boss, Khatron Ke Khiladi, and MasterChef India into multiple languages on both TV and over-the-top (OTT) platforms, a top company official said.
"We will expand Bigg Boss further and create more OTT versions of the show in multiple regional languages. We are also looking at creating regional formats for Khatron Ke Khiladi and MasterChef this year," Endemol India CEO Rishi Negi told ET, adding that regional markets hold huge potential in both the TV and OTT spaces.

He said that 2022 was a stellar year for the company as it produced a record 1,758 hours of content during the year. As per the company's financial data sourced by Tofler, Endemol India doubled its net profit to ₹82 crore in FY22 compared to ₹40.33 crore in FY21.

The company's total revenue from operations jumped 72% to ₹426 crore from ₹248 crore. Cost of production rose 74% to ₹289.4 crore from ₹164.1 crore.


Negi said the company's flagship IP, Bigg Boss, has OTT versions in Tamil, Telugu, Kannada, and Hindi in addition to the broadcast versions of the show in six languages: Hindi, Marathi, Tamil, Telugu, Kannada, and Malayalam. "We have produced 1083 hours of Bigg Boss across languages on TV and OTT. This is, of course, not counting the 14280 hours of 24x7 live streaming content for OTT," he added.

Endemol's cooking reality show MasterChef India, which was earlier on Disney Star, premiered on Sony Entertainment Television (SET) and SonyLIV this year.

Over and above these IPs, the company will also come out with new seasons of the existing shows besides launching new shows on OTT and bringing international formats to India.

Endemol's 'Trial by Fire', a fiction show based on the Uphaar tragedy, is streaming on Netflix. In the past, it has also produced shows like 'Bombay Begums' and 'Aarya' for Netflix and Disney+ Hotstar, respectively.