ZEE5 slashes annual subscription price to half, bundles Salman Khan’s ‘Radhe’ to attract new users

ZEE5, the video streaming service of Zee Entertainment Enterprises (ZEE), has decided to slash the price of its annual premium subscription pack to Rs 499 and club it with the release of Salman Khan’s upcoming Eid release ‘Radhe: Your Most Wanted Bhai’ to attract new users to its service.

ZEEPlex, the movie-on-demand service of ZEE will be releasing ‘Radhe’ simultaneously in theatres worldwide (wherever they are operational) as well as on pay-per-view (PPV) model. While existing users of ZEE5 can pay Rs 249 to watch the film, the company has decided to offer the film in the new limited period combo offer.

The special one-year offer, available till May-end, will give viewers access to ‘Radhe’ as well as upcoming 50+ movies and over 40 originals that ZEE5 has planned this year, said Manish Kalra, Chief Business Officer, ZEE5 India.

“A Salman Khan film with its mass appeal becomes the perfect choice to launch our specially designed annual value proposition to unify India and Bharat through our shared love for films,” Kalra said. “This will allow us to cast a wider net into the country by tapping into newer audience segments.”

The company is working on special offer for existing premium subscribers, who have already paid Rs 999 for a year, and will share the details shortly, Kalra disclosed.

He also added that While ‘Radhe’ will be available at no extra cost, the other movies will be available under the subscription-video-on-demand (SVOD) format, or after the theatrical and PPV window.

The premium subscribers will also have access to ZEE’s TV Shows, live channels, ALTBalaji shows, ad-free catch-up TV, Zindagi TV shows and kids content.