Amaresh Godbole made digital tech business CEO at Publicis

Publicis Groupe India, the India unit of the French multinational advertising giant, has roped in Google India's creative and capability head Amaresh Godbole to head its Digital Technology Business. Godbole will join as chief executive of Digital Technology Business and oversee Publicis' digital experience and technology agencies, Digitas India and Indigo Consulting.

He will report to Anupriya Acharya, CEO of Publicis Groupe South Asia. "In Amaresh, we have someone who deeply understands the Publicis way of working and also brings an outside-in view of technology trends and the wider industry from his time with Google," said Acharya.

This is a homecoming for Godbole, who, prior to joining Google in 2020, was CEO of Digitas India and has spent over a decade at the agency.

In his new role, he will also be responsible for scaling up Publicis Commerce's D2C offering.

"In Digitas, Indigo Consulting, and the Publicis Commerce teams, the Groupe has formidable technology transformation offerings. I hope to use the unique vantage point this role offers to find synergies and reimagine our combined go-to-market strategy in light of emerging client segments and technology opportunities such as Web3 and D2C," Godbole said.