Dentsu Aegis Network elevates Ashish Bhasin to APac CEO

MUMBAI: Media and digital marketing communications company Dentsu Aegis Network (DAN) has elevated Ashish Bhasin, currently CEO Greater South, and chairman and CEO – India, to the position of Asia Pacific CEO effective immediately. He will also be the first Indian executive to join the Dentsu Aegis Network Global Executive Team.

This is for the first time in the agency’s history that an Indian executive will head the entire Asia Pacific business and be a part of the Global CEO’s executive team.

Bhasin, who has been with the company for over 11 years, will relocate to Singapore. While he will continue to maintain his role as chairman of India, Anand Bhadkamkar, COO India and CFO Greater South, has been promoted to CEO, Dentsu Aegis Network India. Bhadkamkar will continue to report to Bhasin.

“I am thrilled to be taking on this new role within the APAC region,” Bhasin said. “There is never a more exciting time to be in this business; our competitive landscape is becoming more complex and fragmented while our clients are crying out for long-term vision and simplicity. We have to keep their needs as our North Star whilst delivering long-term, sustainable growth for our business. We are in a unique position to build propositions around our client needs, and I look forward to this next chapter in the transformation journey of this region.”

This move further cements the recently announced cluster structure; Greater North, Greater South and ANZ in APAC.

Takaki Hibino, executive chairman, Dentsu Aegis Network APAC, said: “Ashish’s appointment is critical for the region; enabling the markets to focus on client needs and growth opportunities while delivering operational rigor for the business.”