Grey Group promotes Nirvik Singh to global COO

MUMBAI: WPP-owned global advertising and marketing agency Grey Group has elevated Nirvik Singh, chairman and CEO of Asia Pacific, Middle East and Africa, to the newly created global role of chief operating officer.

As COO, Singh will lead the development of Grey's borderless integrated marketing model; identify acquisition targets and new capabilities to enhance the agency's offering and build its digital, social, shopper marketing and design practices.

“For three decades, Nirvik has been a prime mover in Grey's growth and development in Asia, and most recently, in the Middle East and Africa,” said Michael Houston, Worldwide CEO, Grey Group. “He will work closely with me to broaden our reach and resources for the future.”

“I am looking forward to implementing Grey's global strategic plans and working with diverse talents and teams from across the different regions. We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity," Singh added.

He continued, "There are ample opportunities to leverage the agency's centers of excellence and promote collaboration across all our offices. We are always thinking of how best to serve our clients, and I am excited and motivated to be a part of this journey."