Mankind Pharma signs Anushka Sharma as brand ambassador of Prega News

MUMBAI: Mankind Pharma has signed Anushka Sharma as brand ambassador of its home pregnancy test kit brand Prega News.

The actress, who is expecting her first child with husband Virat Kohli in January, will feature in the new brand campaign of the company.

“I’m happy to be associated with Prega News which is known for helping women for over a decade now. Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice amongst its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey,” said Sharma on her association with the brand.

Conceptualised by ADK Fortune, the campaign showcases the journey of being pregnant and expecting a child.

The two-month-long ad campaign will run across television channels, digital platforms, and outdoors including hoardings and branding at prominent airports.

The ad film will also be released across India in regional languages like Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi, and Assamese so that it's reach can be maximised.

As part of the campaign, Sharma will be seen cherishing her pregnancy and enjoying the thought of having a child.

“We are extremely delighted to have Anushka Sharma on board for this association to bring forth the powerful message of the strength of motherhood,” said Rajeev Juneja, CEO, Mankind Pharma. “Prega News has been the companion for millions of expecting mothers for over a decade now and with Anushka, we want to take forward our messaging to expecting mothers pan India.”