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    PropellerAds prepares for a promising 2023 by establishing a strong presence in India

    Synopsis

    PropellerAds is a leading multi-source ad platform opens up its first office in India at the end of 2022 in Bangalore, the ‘Silicon Valley’ of India. And the marketing and advertising technology giant is ready to increase its influence in Asia

    CDD-5078_PAds_640x480_2ET Spotlight
    PropellerAds is a leading multi-source ad platform that registers more than 12 billion daily impressions across a wide range of advertisement formats. After starting as a popunder network, the company is now one of the giants in the industry and has earned a good reputation for consistently delivering high-quality traffic, mainly from exclusive sources.

    After establishing its first office in India at the end of 2022 in Bangalore, the ‘Silicon Valley’ of India, the marketing and advertising technology giant is ready to increase its influence in Asia and establish itself as a force in the region, just as it did in Europe, Africa, and Latin America.
    CDD-5078_PAds_700x350_3ET Spotlight

    India is already one of the technology capitals of Asia and the world as a whole. PropellerAds is joining the movement to transform this historic nation into a hotbed for advertising and marketing innovation. To this effect, the network is also sending representatives to attend the Ad:tech New Delhi 2023 expo on March 15 and 16, adding to the number of top suppliers that will make an appearance at the event. You can find PropellerAds at the event in Booth #24 and even get a chance to speak with the network’s representatives, for which you should book some time in advance.

    Now, let’s take a deeper dive into the rise of PropellerAds and the features that make this platform unique.

    Platform pillars
    Technology is the main resource that the platform uses to verify the quality of its traffic. Therefore, innovation has always been an important element for the PropellerAds team. The platform actually uses proprietary traffic filtering and anti-fraud technology, which it developed after finding ready-made solutions inadequate for its standards.

    Advanced in-house technology

    Since technology is a major component of PropellerAds’ continuous success, the company has focused on creating a powerful real-time bidding engine while also investing in programmatic solutions. The platform has also built practical features that leverage AI-based optimisation and big data statistics in order to boost the results that advertisers obtain.

    Some of these functionalities include:
    • Unique demographic and interest targeting for push ads
    • A library of creative templates to simplify the creation of ads
    • Pricing algorithms that help lower conversion costs
    • Automatic ad placement optimisation features

    “We’re extremely proud of what we managed to achieve so far, but we honestly think we’re just grasping the surface of the potential of PropellerAds,” said Mattew Schmidt, head of sales at PropellerAds.

    “Our plan is to continue to invest in the things that made us great: advanced technology, quality traffic, and industry-leading customer service. This will give us the opportunity to explore new ideas and unveil new ways to help our partners achieve their goals, which is how we measure success for ourselves,” continued Schmidt.

    The advanced in-house technology of PropellerAds, which verifies the quality of its traffic and the accuracy of its segmentation features, has been recognised with dozens of international recognitions and awards as well.

    Wide collection of ad formats
    Another reason why PropellerAds has become wildly successful is its collection of engaging ad formats. Today, advertisers and media buyers can choose to invest in a wide range of ad formats that can help them connect with different types of users across various industries.

    These ad formats include:
    • Push notification – Short personalised messages delivered to your target audience even when they are not browsing across major platforms and devices.
    • In-page push notification – Browser-based notifications for all platforms and devices, iOS and MacOS included. They look native and don't require users’ opt-in consent.
    • Popunder ads – Full-page and eye-catchy format with around 2,000,000 impressions daily and smart bidding options.
    • Interstitials – Big page-overlaying banners for mobile and desktop. These highly interactive banners draw all the attention to your message.

    Recognised commitment to high-quality results
    PropellerAds was established in 2011 as a pop advertising network and quickly distinguished itself from other emerging networks. Even back then, the company had a serious commitment to opting to work specifically with traffic sources that delivered higher-quality results.

    Since then, PropellerAds has earned dozens of international awards in the field of marketing and advertising technology, including:
    • TrafficSummit - Best Ad Network 2022
    • Affiliate Grand Slam - Best Advertising Platform 2022
    • AffBank Awards - Best Mobile Advertising Network 2021
    • SiGMA - Advertising Platform of the Year 2022

    Now, the platform has earned the status of ‘multisource,’ which highlights its status as an all-in-one marketing solutions provider.

    You can contact or read more about PropellerAds here.


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    (This article is generated and published by ET Spotlight team. You can get in touch with them on etspotlight@timesinternet.in)
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