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    Youtuber CarryMinati roped in by WinZO as brand ambassador

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    Story outline

    • CarryMinati enjoys a massive cumulative fan following of over 50 million
    • He will complement WinZO’s reach across 75 million users
    • WinZO has also signed principal sponsorships for two major Pro Kabaddi League (PKL) teams
    WinZO, the social gaming and entertainment platform, has roped in independent content creator Ajey Nagar, popularly known by the alias ‘CarryMinati,’ as its’ brand ambassador. The New Delhi-headquartered startup seeks to leverage its foothold within the gaming community in India with this strategic partnership.

    As a part of the deal, 22-year-old YouTuber, streamer, gamer, and rapper CarryMinati will generate gaming-centric content that is interactive, unique, and relatable for WinZO exclusively on his streaming channel ‘Carryislive’ and a solo integration on his primary YouTube channel ‘CarryMinati’.

    “India is fast emerging as a critical market for interactive entertainment on the global grid. Gaming is also rapidly evolving and isn’t limited to only playing anymore. The advent of live streaming and community engagement has resulted in the evolution of a 360-degree gaming ecosystem, which CarryMinati has been at the forefront of,” said Saumya Singh Rathore, co-founder, WinZO. “We are thrilled to have him onboard. We collectively hope to further our vision of promoting the spirit of winning and culturally relevant content across Bharat.”

    CarryMinati, who enjoys a massive cumulative fan following of over 50 million for his inimitable comic skits and roasting videos, will complement WinZO’s reach across 75 million users and its diversified offerings across 6+ formats in 12 vernacular languages.

    “I am excited to partner with WinZO,” said Nagar, “India is at the epicentre of a swiftly growing trillion-dollar global gaming opportunity. The country is the largest market for mobile games, contributing to nearly 40% of the worldwide downloads, which speaks volumes about the untapped potential of the social gaming community. Considering there is a similarity in WinZO’s and my core competencies and brand values, I would like to create multiple avenues via this partnership to connect people from the remotest parts of the country through culturally relevant and relatable content. It is important that visionaries in the marketplace join hands to discover and develop this untapped industry to build a robust ecosystem.”

    This announcement comes shortly after WinZO's recent partnership with Ranveer Singh starrer ‘83’ as the official sports brand partner.

    WinZO has also signed principal sponsorships for two major Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as associate sponsorship for Patna Pirates.

    Founded in 2018 by second-time entrepreneurs Paavan Nanda and Rathore, the company has so far raised $100 million. It is backed by global gaming and entertainment investment funds including Kalaari Capital, Griffin Gaming Partners, Maker’s Fund, Courtside Ventures and Pags Group.

    According to a recent report, the Indian gaming industry is generating over $1.5 billion revenue and is expected to exponentially grow to be a $1 trillion industry by 2025. The main driver of the growth has been driven by affordable internet connectivity and a rise in the penetration of smartphones, backed by an increased focus on vernacular and socially relevant content.

    Approximately, one in every five mobile game downloads worldwide is from India. Ahead of markets such as the US and Brazil, India was the leading country for the first half of 2021, reaching 4.8 billion downloads.


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    ( Originally published on Jan 19, 2022 )
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