Bobble AI launches conversational commerce product – Super

Conversation media platform Bobble AI has launched Bobble Super that allows customers to make purchases directly from its AI-powered keyboard. Users can avail services such as ordering of food, travel and ticket booking and online gifting on over 100 brands including Swiggy, Redrail, Winni, Garnier.

Bobble AI’s conversational commerce offering is based on real-time triggered intents by the user alongside a dedicated “Super Assist” Icon. The super keyboard app provides users with personalized product and service recommendations using advanced intent detection technology that maps their intents across their smart phone usage.

Commenting on this development, Ankit Prasad, Bobble AI’s Co-founder & CEO said, “Bobble AI helps drive quick transactions for brands and business partners by serving the intents via non-intrusive prompts on the keyboard similar to a word suggestion. We strongly believe that this is the start of a new era in the history of e-commerce in India and Bobble AI is going to redefine the industry through its innovative, revolutionary conversational commerce that is the future of e-commerce.”

Sahil Deswal, Bobble AI’s Chief Marketing & Growth Officer said, “With the global shift in the digital ads landscape, accelerated largely due to the COVID-19 pandemic and the associated permanent change in consumer’s behaviour and mindset, the way businesses engage with consumers has been undergoing a significant change and shift in priorities. The global shift from e-commerce to social commerce to conversational commerce is evident as more and more players are exploring platforms that are powerful in real-time intent-to-activation. A recent industry report pins the estimated spend on conversational commerce at $290 Billion by 2025.”