EaseMyTrip inks pact with Saudi Tourism Authority to boost tourism to Saudi Arabia

Online travel service provider EaseMyTrip on Friday said it has signed a memorandum of understanding with the Saudi Tourism Authority to boost tourism to Saudi Arabia by leveraging its travel network. The two partners will explore opportunities to jointly collaborate on key initiatives and undertake various activities to promote and develop quality tourism experiences in Saudi Arabia and expand its presence in the Indian market as part of the MoU, EaseMyTrip said in a statement.

"Through our collaboration with Saudi Tourism, we aim to strengthen its awareness across our community, highlighting the destination's unique range of travel experiences," EaseMyTrip co-founder Rikant Pittie said.
In addition, he said, "The collaboration also enables us to strengthen our offerings in the region by making it more accessible through enhanced connectivity, thereby providing more value to our customers".

Commenting on the partnership, Saudi Tourism Authority Chief Markets Officer - APAC, Alhasan Aldabbagh said, "As we work towards achieving our ambitious tourism goals, India is a key source market for Saudi and this signing is key in paving the way for strategic tourism collaboration with EaseMyTrip to unlock opportunities for growth and strengthen the position of Saudi as a must-visit destination".

As the authentic home of Arabia, Saudi offers fascinating heritage sites, an authentic cultural experience and breath-taking natural beauty, ideal for the curious, adventurous Indian traveller, Aldabbagh added.

EaseMyTrip said it will provide greater connectivity and convenience for its customers by offering specifically curated tourist packages to Saudi Arabia, and multi-destination travel packages that include leisure destinations and a few renowned events.