AgenciesReliance Jio has led the Series A funding of mobile gaming company Krikey, taking the Mukesh Ambani led telcom major's foray into AI and gaming a step further .
On Wednesday, Krikey launched YAATRA, its mobile game with Jio, where using their phone cameras, players can participate in the action-adventure game. The total funding raised by Krikey now stands at $22 million.
While the game is available in the IOS App Store and Google Play store, Jio users will have access to exclusive 3D Avtaar feature, Gameplay tokens (to unlock additional weapons and powers and some of the game levels.
Once users complete their gameplay, they can choose to share a personalized video with friends. There are also video feeds to see gameplay videos posted by other users and a digital training ground where players can practice their bow and arrow skills before playing again.
Inida is turning out to be one of the largest mobile gaming markets . Recently , South Korean gaming company PUBG Corporation will set up a subsidiary in the country and launch a new India-specific version of the popular battle royale game.
On Wednesday, Krikey launched YAATRA, its mobile game with Jio, where using their phone cameras, players can participate in the action-adventure game. The total funding raised by Krikey now stands at $22 million.
"Krikey will inspire a generation of Indians to embrace Augmented Reality. Our vision is to bring the best experiences from across the world to India and the introduction of Yaatra is a step in that direction," said Akash Ambani, director, Jio. in a statement. "Augmented Reality gaming takes the user into a world of its own, and we invite every Jio and non-Jio user to experience AR through Yaatra," he added.
While the game is available in the IOS App Store and Google Play store, Jio users will have access to exclusive 3D Avtaar feature, Gameplay tokens (to unlock additional weapons and powers and some of the game levels.
Once users complete their gameplay, they can choose to share a personalized video with friends. There are also video feeds to see gameplay videos posted by other users and a digital training ground where players can practice their bow and arrow skills before playing again.
Inida is turning out to be one of the largest mobile gaming markets . Recently , South Korean gaming company PUBG Corporation will set up a subsidiary in the country and launch a new India-specific version of the popular battle royale game.
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